Archives for January 2013

Peerless 89 Year Anniversary

89 YEARS OF LOOKING FORWARD…

John Vukasin Opens Peerless Coffee at 9th & Washington in Oakland – 1924 • Pioneers Dry Roasting • Survives World War II & Depression • Begins Roasting Fresh Peanuts – 1943 • George Sr. & Sonja Join Peerless • Patents Coffee Urn – 1964 • Survives the 60’s in Downtown Oakland • Moves to Current Location at 260 Oak Street – 1975 • Begins Roasting Organic Coffee – 1979 • George Sr. President, Pacific Coast Coffee Assoc. – 1984 • Purchases United Coffee Corp. – 1991 • Peerless Roastery Becomes an Official Organic Facility – 1992 • Chosen as Best Bay Area Coffee by the SF Chronicle – 1993• George Jr. & His Sister Kristina Join Peerless – 1996 & 1999 • George Sr. President, National Coffee Assoc. – 1997 to 2000

Begins Offering Fair Trade – 2000 • Certified as a Green Business- 2000 • Manuel Mejia Award Winner from the Colombian Coffee Federation – 2001 • Purchases Adam’s Organics – 2001 • Introduces Tropic Star Organic Iced Tea Line – 2002 • Introduces New Brand & Package Design – 2003 • George Jr. & Kristina Each Named One of 40 Under 40 in the Bay Area – 2003 & 2005 • Introduces Biodynamic Coffees – 2009 • Stop Waste Award Winner – 2010 • George Jr. President, Pacific Coast Coffee Assoc. – 2010 • 3rd Generation of Vukasin’s Take Over the Helm – 2010 • Sea Smoke™ a New Blend Perfect to Chase Away the Winter Blues – Winter 2011 • Introduces New Tropic Star Organic Iced Tea Retail Packaging at the Fancy Food Show – January 2012

THINGS TO COME IN 90 …

Introducing Single Cup Pods for in-room – 2012 • Unveiling new 2lb. loose leaf tea program – 2013 • New packaging for Espresso Nuovo – 2013